Strategy is an Act of Design

Strategy is an act of design….You can’t analyze your way to real strategy. You have to create it from data, guts, empathy, creativity, and a little thin air.
- Roger Martin

I love this quote, (full article here). I don’t think good strategies are always an entirely linear and rational act. We post-rationalize things so great businesses feel like they were ordained by some higher power, but that’s not how the world actually works.