Comments on: The Perspective is the Strategy http://colinraney.com/2010/01/the-strategy-is-in-the-perspective/ Designing Business Wed, 01 Sep 2010 01:51:57 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Cerrone L http://colinraney.com/2010/01/the-strategy-is-in-the-perspective/comment-page-1/#comment-154 Cerrone L Mon, 31 May 2010 01:24:41 +0000 http://colinraney.com/?p=386#comment-154 Hey Colin, sorry I'm late to the party but I saw this post and had to comment. I too, hate my GPS (I think it erodes the drivers problem solving abilites) but I'm also really intrigued by it. I actually got a GPS because my partner kept nagging me that the free Iphone version wasn't good enough. So rather than continuing with a passable but inferior free experience, we dropped 300 bucks to get an actual dedicated gps. After about 10 minutes I decided that I hated the thing (It has a terrible GUI and I felt starved for information so I kept looking at that tiny screen while driving) but what intrigued me was that my partner suddenly felt the need to have it direct him to places that he clearly knew how to get to on his own. In an interesting way, the GPS wasn't just about functionality but was also about emotional confidence. Even when the GPS was sending us way out of our way, he was still happy because he felt confident that he was making the best route decisions (because the gps told him to take that path). If the real use of a GPS is to increase confidence, maybe to 'win' producers need stop asking themselves "how can i add more functionality to this device?" and start asking themselves "how can i make drivers more confident with a screen on a suction cup?". Maybe GPS's need to say "You're doing a great job driving today!" or needs to say "thanks to following this path you've trimmed 10 minutes off of your commute." Thinking about confidence building might take producers to all sorts of interesting places. Hey Colin, sorry I’m late to the party but I saw this post and had to comment. I too, hate my GPS (I think it erodes the drivers problem solving abilites) but I’m also really intrigued by it. I actually got a GPS because my partner kept nagging me that the free Iphone version wasn’t good enough. So rather than continuing with a passable but inferior free experience, we dropped 300 bucks to get an actual dedicated gps. After about 10 minutes I decided that I hated the thing (It has a terrible GUI and I felt starved for information so I kept looking at that tiny screen while driving) but what intrigued me was that my partner suddenly felt the need to have it direct him to places that he clearly knew how to get to on his own. In an interesting way, the GPS wasn’t just about functionality but was also about emotional confidence. Even when the GPS was sending us way out of our way, he was still happy because he felt confident that he was making the best route decisions (because the gps told him to take that path). If the real use of a GPS is to increase confidence, maybe to ‘win’ producers need stop asking themselves “how can i add more functionality to this device?” and start asking themselves “how can i make drivers more confident with a screen on a suction cup?”. Maybe GPS’s need to say “You’re doing a great job driving today!” or needs to say “thanks to following this path you’ve trimmed 10 minutes off of your commute.”
Thinking about confidence building might take producers to all sorts of interesting places.

]]> By: colin http://colinraney.com/2010/01/the-strategy-is-in-the-perspective/comment-page-1/#comment-125 colin Tue, 12 Jan 2010 13:35:23 +0000 http://colinraney.com/?p=386#comment-125 I agree Dave. There seems to be a space for a chumby/iPod like device that could work off cell/wifi network for specific widgets for specific functions. It could be specific enough to get to market, but open enough to invite some serendipity through a developer network, maybe on Android? i could imagine - GPS in your car - networked baby monitor - reduced-function home phone what else?...seems like a rich area. I agree Dave. There seems to be a space for a chumby/iPod like device that could work off cell/wifi network for specific widgets for specific functions.

It could be specific enough to get to market, but open enough to invite some serendipity through a developer network, maybe on Android?

i could imagine
- GPS in your car
- networked baby monitor
- reduced-function home phone

what else?…seems like a rich area.

]]> By: Dave B. http://colinraney.com/2010/01/the-strategy-is-in-the-perspective/comment-page-1/#comment-124 Dave B. Tue, 12 Jan 2010 03:33:48 +0000 http://colinraney.com/?p=386#comment-124 Hey Colin, I think there's value in having a standalone GPS unit...I still want to use my phone/have it free (and maybe crash too). I wonder who will make an android touchscreen device and if Google will license Nav once they get their geo-ads in place? That would make an even longer year for Garmin & TomTom. Hey Colin, I think there’s value in having a standalone GPS unit…I still want to use my phone/have it free (and maybe crash too). I wonder who will make an android touchscreen device and if Google will license Nav once they get their geo-ads in place?

That would make an even longer year for Garmin & TomTom.

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